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How To Generate Purchase Mortgage Leads Using Free Reports
By Tom
Over the last few months, one question I'm often asked is..."How can I attract purchase money prospects without involving local Realtors/Agents in the referrals process." Let's face it, as rates move around and the refinance applications continue to decline, a solid system for generating purchase leads is a must to ensure your survival.

The following system can generate a huge number of qualified leads for you. There's no begging for leads involved plus, delivering donuts and rate sheets are not a requirement. What is required to implement the system is some initiative on your part, coupled with a little today's technology.

The technology you'll need is called a "call capture" system. In case you're unfamiliar with "call capture," it's simply a toll-free number and system that you dedicate to your personal advertising. The toll-free number captures every single phone number that dials your toll-free number. This includes unlisted, blocked, and cell phone numbers. Plus, if the number is listed in a directory you'll also receive the name and address of the caller. A great by-product of this system is that even if your prospect hangs up before finishing his/her request...their phone number is still captured giving you the capability of following-up.

Usually, "call capture" companies and marketing programs recommend that you give the toll-free number to a Realtor/Agent and allow them use the system to capture leads via their property listings. Since you are the person of choice...you have full access to the leads as well. The problem with using the "call capture" in this manner is that it doesn't work if you're new to the business or haven't established a good working relationship with a Realtor/Agent.

Using "call capture" to distribute free reports is different and...It cuts the Realtor/Agent out of the equation. The best part is that all of the leads you generate are exclusively yours.

Here's how it works...

Incorporate and offer targeted "free reports" into all of your marketing materials, advertising, fliers, brochures, door hangers, business cards, and everything else that promotes your business.

While your competition is offering the traditional "low rates," or "a free appraisal or pre-qualification," you'll be offering free information using targeted "free reports" instead. Here's just a few examples of "free reports" you can offer:

1. 5 Secrets Every Homeowner MUST Know, but Lenders Don't Tell
2. Tips Your Banker Doesn't Want You to Know About When Shopping For a Mortgage
3. 5 Reasons Why You Should Refinance
4. How to Secure a with

California Mortgage Refinancing - California Refinance Rates
Avail the benefits of California mortgage refinancing. Also find how to secure best California home mortgage refinance rates which helps you find the best mortgage solution for your home financing needs to fit every situation.
California Home Mortgage Loan Refinance : California Home Loan Refinance
Lowest rates available on California home loan mortgage refinance and refinance your mortgage while rates are low. Get California Home Interest Loan Refinance quotes online.
California Adjustable Rate Mortgage Loans: ARM Loans CA
In California adjustable rate mortgage loan (ARM) programs, the risk of fluctuating interest rates is shared equally between the borrower and the lender.
California Bad Credit Mortgage Loans
Bad credit OK! Find California mortgage loans to purchase your home, consolidate your debts-even save you from the edges of bankruptcy-and get yourself on the path to financial freedom.
California FHA Loans : California FHA Home Loans
California FHA home loan is the best way to finance your home. Find how to secure best terms on California FHA home loans with a reliable lender.

Damaged Credit
5. Why Owning Your Own Home Is Better Than Renting
6. Free Report Reveals Home Inspection Tips That You Need To Know Before Purchasing

By promoting simple targeted "free reports" like these, you can generate hundreds of calls, all from potential clients that want and need this valuable information. Once your caller requests the report, simply send it to them and then follow-up with a phone call. This accomplishes two very important things:

1. You have identified a potential client, and
2. This gives you a unique opportunity to present yourself as a trusted advisor and expert, not just another salesperson.

You'll notice that I use the phase "targeted free reports." By promoting a specific group of reports you can target the types of customers you prefer to work with. You may target home buyers, first-time buyers, refinance prospects, FSBOs or, the credit challenged. The choice is yours...and the huge number of leads that you generate using this system...are also yours.

Article Source: http://www.article-outlet.com/

We strive to provide only quality articles, so if there is a specific topic related to mortgage that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our internet mortgage lead website.

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Massachusetts mortgage company offering FHA loans, home equity loans and debt consolidation loans. Also includes information on second mortgage, reverse mortgage and mortgage refinance.Massachusetts Mortgage Lender : MA Mortgage Lender
Massachusetts mortgage lender or Massachusetts mortgage banker provides comprehensive mortgage information on lowest mortgage rates in Massachusetts.Massachusetts Mortgage Rates : MA Mortgage Rates
Massachusetts mortgage rates provides comprehensive tips to help you secure best mortgage rates in Massachusetts.Massachusetts Refinance : Massachusetts Mortgage Refinance
Learn about Massachusetts mortgage refinance rates to lower your monthly home loan payments, debt consolidation and cash out, lock in a better interest rate or change loan terms by refinancing MA mortgage.Massachusetts Second Mortgage
Massachusetts second mortgage loan offers comprehensive information on how to find reputable mortgage lender in order to receive best terms on second mortgage loan.Massachusetts Reverse Mortgage - Reverse Mortgage in Massachusetts
Massachusetts reverse mortgage on purchasing provides benefits on reverse mortgage. Also find how to qualify for a reverse mortgage in Massachusetts.Massachusetts Home Equity Loan : Massachusetts Home Equity Loan Rate
Massachusetts home equity loan provides comprehensive information on how to purchase best Massachusetts home mortgage at lowest possible interest rates.Massachusetts Debt Consolidation Loan
Massachusetts debt consolidation loan provides information on how to purchase best mortgage program in tune with your requirements.Massachusetts FHA Home Mortgage Loans - Make Finding A Mortgage Easier
Massachusetts FHA loan is a home mortgage that allows for a purchase with lower down payment and is a good option for first time home buyer in Massachusetts.

 


 
 

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Illinois and Wisconsin Mortgage Rates as of 08/27/2008 9:59 AM CST : Current Mortgage Rate Trend: steady
30 Year fixed: 6.500% (6.565% APR) 15 Year Fixed: 6.000% (6.105% APR) 3/1 Jumbo ARM: 7.000% (7.165% APR) 5/1 Jumbo ARM: 7.375% (7.543% APR) 5/1 ARM: 6.250% (6.313% APR) 3/1 ARM: 6.250% (6.313% APR) 30 Year FHA and VA: 6.500% (6.564% APR) 30 Year Rural Housing: 6.750% (6.815% APR) 3/1 ARM Lot Loan: 6.875% (7.034% APR) 1/1 ARM Lot Loan: 6.725% (6.882% APR)

 
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